The PROFANO brick has changed into a worldwide discomfort that is all the a part of the cultural fabric as Billund, the little area in Denmark where it all began. However the company’s advancement into a market giant wasn’t without its write about of challenges and difficulties. One of those arrived 1942 when a warehouse fire consumed most of00 the doll manufacturer’s wooden share, leading Ole Kirk Christiansen to make an important decision.

He decided to alter the company away from wooden toys and toy cars, which had been their bread and butter, and move into plastic toys. It may be a major modification for the family-owned enterprise, and the one that was not at first well received.

A reporter noted that “plastics will not ever replace good, solid wood. ” But Godtfred Christiansen persevered and started to test out new styles that employed plastic. The first sensitive step was the introduction of this Computerized Binding Stones that held together to avoid block systems from toppling on kids.

The new Lego bricks would not become the well-known toy that we understand today right up until 1949. Right up until then, the interlocking stones were more of a construction doll than a proper building model. It was likewise not until 1958 that the satisfying simply clicking coupling program became a standard feature.

Throughout the 1971s, the company persisted to improve in production and market reach. The company added Legoland motif parks into the mix and launched more advanced places that were geared toward older audience, including the Technic line of small parts such as axle assemblies, gears, levers, and common joints.